Sophia Pan Portfolio | Dance//Novella Rebrand

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About

Dance//Novella

Re-brand and Marketing

Dance//Novella is a non-profit dance company owned by Racheal Prince and Brandon Lee Alley.

As their Summer Marketing Manager from July 2025 to August 2025, I re-worked their branding by creating a stronger brand identity and brand guide. I was also responsible for creating and managing all of their marketing materials, including social media (posts, reels, stories), booklets, company cards, promotional posters, and emails.

Currently, I still am contracting with them, and ocassionally do work on their graphic design with social media and emails.

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Testimonial

From the owners!

"Working with Sophia has been such a joy for our company. Her creativity, clarity, and generous collaborative spirit have strengthened our voice in the community, and our branding has never felt more alive or aligned.

Her season brochure was a true highlight and helped support one of our most successful fundraisers, leading to our first multi-year major donation. We feel lucky to work with her and even luckier to continue creating together.

—Brandon Lee Alley and Racheal Prince

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From the owners!

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