Dance//Novella
Re-brand and Marketing
Dance//Novella is a non-profit dance company owned by Racheal Prince
and Brandon Lee Alley.
As their Summer Marketing Manager from July 2025 to August 2025, I
re-worked their branding by creating a stronger brand identity and
brand guide. I was also responsible for creating and managing all of
their marketing materials, including social media (posts, reels,
stories), booklets, company cards, promotional posters, and emails.
Currently, I still am contracting with them, and ocassionally do
work on their graphic design with social media and emails.
"Working with Sophia has been such a joy for our company. Her
creativity, clarity, and generous collaborative spirit have
strengthened our voice in the community, and our branding has
never felt more alive or aligned. Her season brochure was a true
highlight and helped support one of our most successful
fundraisers, leading to our first multi-year major donation. We
feel lucky to work with her and even luckier to continue creating
together." —Brandon Lee Alley and Racheal Prince
